Monthly Archives: April 2010

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Behind the Scenes of a Print Layout

My client Travelex launched last year with such a success that they decided to offer 2 summer trip packages this year. I had to find a way to make sure that consumers recognize the brand, but understand that these are summer trips.

In this 4-hours-queezed-into-3-minutes-video you can see the work it takes to turn a rough print layout into the finished high-resolution layout. The key visual is consists of 6 different photos and was retouched with Adobe Photoshop. The final layout is then put together in Adobe Illustrator.